August 7, 2006

The Secret to Selling Without Cutting Your Price

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The Secret to Selling Without Cutting Your Price

© Jeff Hoffman- All Rights reserved
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It’s no secret that home prices are dropping. Seller’s across the valley are turning to their Realtors, desperately asking for help in coming up with ways to get buyers to take notice of their homes.

Because of the red-hot market of recent years many newer Realtors (maybe yours?) haven’t been exposed to a real estate market that needed a strategy that reached beyond a yard sign to find a buyer. That was then, this is now.

Fortunately I have a proven, battle-tested strategy to getting a home seen, shown, and sold...

That’s were the 2-1 Buydown fits in.

Never heard of it? It’s been around for decades.

Here’s how it works: Instead of slashing your price, promote your home with Buydown financing for your buyer. On a $525,000 home a 2-1 Buydown can save a buyer over $624 per month in the first year they own their home! And there’s more: If the buyer has good credit and a downpayment, the lender will qualify the buyer at the lower interest rate, allowing them to buy more home for what they’d be paying for a smaller home in less desirable area.

The next time your agent asks you to cut your price ask them to try offering a 2-1 Buydown. It could just be the trick that gets your home sold!

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Jeff Hoffman is the President of Hoffman Realty Group, Inc. and has assisted thousands of sellers and buyers during his real estate career. He is the creator of a powerful home selling system designed for the home seller not the real estate agent. To learn more about this amazing program visit Smart Seller Listing Home Marketing System